I had an guest SEO tip published on DailySEOTip.com today. The post was called “Low-Hanging Fruit: How To Identify Keywords That Just Need A Little Help.” It details the process I use to locate and target a very specific type of keyword:
- Effectively converts traffic into sales/clicks/form entries/listens/watches/signups/whatever
- Gets searched often enough to warrant your time
- For which your website ranks highly (first 3 pages or so) but not #1
- Has a relatively low level of competition
I call these types of keywords “low-hanging fruit” due to focus on targeting keywords that are relatively easy to rank for, but will still provide significant amounts of traffic and conversions.
Some of the commenters on the post had a few questions, mostly about the first step of my process, which was obtaining the starting information in Google Analytics. The screen shot on DailySEOTip.com was relatively small, so I’ve included it here for those that want a closer peek at what is going on. You can click on the thumbnail to the right to see a full-size version of the image.
The process for obtaining the proper information from the Google Analytics step is broken out step-by-step below.
- Select “Keywords” under Traffic Sources on the left hand navigation bar of Google Analytics
- Under the graph where you can toggle between showing paid, non-paid, and total search traffic, select “non-paid.”
- Below the keyword list should be filtering options. Click “Advanced Filter,” then click “add new condition.”
- Change one of the advanced filtering conditions to Conversion Rate (under Goal Set) greater than X. X should be the minimal conversion rate for keywords you want to target. For some sites, particularly new websites or those with limited amounts of traffic, this may be > 0%. Other sites with higher conversion standards might have their own custom threshold.
- Change the other advanced filtering condition to Visits (under Site Usage Metrics) greater than Y. Y should be the minimal traffic level for keywords you want to target. This helps weed out keywords that are super long-tail and are not likely to be replicated. Again, this number will vary between websites, but I would say that > 1 visit is the minimum, such that you’re not spending time targeting keywords that may never be searched for again.
- That’s it. You may want to add in Landing Pages (located in the header of the keyword table in the dropdown box that says None to the right of the dropdown box that says Keyword), or you can let Rank Checker add those in for you later on – it doesn’t really matter, although adding them in with Google Analytics might be a bit faster and easier come formatting time.